Why Frigidaire®, Why Front Load?

From the world's leading producer of front load products, Frigidaire is excited to launch the new Frigidaire® Affinity™ Front Load Laundry Products. Following is background on the benefits of front load laundry:

• Economics. Front load washers save about $150 per year in energy and water costs, using nearly 70 percent less water and energy. Clothes are gently lifted in and out of a concentrated solution of water and detergent, rather than filling the whole tub with water as with top load machines.
• Cleaning Power. In a front load washer, laundry detergent dissolves in about 5 gallons of water per load rather than the 20 gallons of water per load used in a top loading machine. The result is better soil and stain removal.
• Capacity. The king size capacity of the front load washers wash up to two baskets of laundry in a single load, allowing consumers to spend less time doing laundry and more time doing the things they love. The large opening lets consumers wash big, bulky items such as comforters, sleeping bags and throw rugs, which formerly had to be sent out for cleaning.
• Gentleness. With the tumble action of a front load washer, clothes experience less abrasion than in a top load machine with an agitator, so clothes last longer and look better. The approximate value of one load of laundry in an average consumer home is $450 – so it makes sense to make sure your clothing lasts. The new Frigidaire® Affinity™ Front Load Laundry Products boast iCare™ Ultra technology, an intelligent fabric care system that gently washes, plus a deep clean option to keep clothes looking their best.
• Color. Now the many benefits of front load laundry are available in living color. Frigidaire® Affinity™ features glacier blue, platinum ice and arctic white finishes, three colors that will complement diverse home decorating tastes.
• Convenience. To make doing laundry as pleasant as possible, the Frigidaire® Affinity™ Front Load Laundry Products feature TimeWise™ technology, which means the wash time equals dry time so you make fewer trips to the laundry room. The SilentDesign™ technology makes the machines whisper quiet so you can do laundry where you live.